Terms of Service
Sponsored editorial placements. Clear terms, fixed prices, no surprises.
These terms apply to all orders placed on or after 16 September 2026. They are business-to-business terms for agencies, resellers and companies, and are not offered to consumers.
Welcome, and thank you for considering Gold Knights Publishers. We publish professionally written, original sponsored content across our own network of established UK websites, working with brands, agencies and resellers who value quality, transparency and a supplier who does exactly what it says. These terms are written in plain language so you know precisely what you are buying, what “permanent” means, and how we work together. They are firm where they need to be, fair throughout, and identical for every client.
What You Are Buying
The whole service, in five lines.
An Original Article
Professionally written, at least 750 words, published on a relevant website in our UK network.
Permanent Publication
It stays live for as long as the site operates. If we ever retire a site, we relocate your article free of charge.
One Live Link
An editorial link to a URL you nominate, included in the price and working from day one.
Clearly Labelled
Every placement is presented as sponsored editorial, in line with UK advertising standards.
One Fixed Price
The same rate for every client. No bespoke deals, no haggling, no hidden fees.
The Terms in Full
Plain English. Nothing buried.
1. Who We Are, and Definitions
Gold Knights Publishers is a trading name of Teksyte Ltd, a company registered in England and Wales, company number 08160893, registered office 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Our VAT registration number is GB518199661. In these terms “the Publisher”, “we” and “us” mean Teksyte Ltd trading as Gold Knights Publishers, and “you” or “the Client” means the business placing the order.
A “Placement” is the publication of one article, supplied or commissioned by you, on a website operated by us. “Publication” means that Placement being live and publicly accessible at its URL. A “Live Link” means the link or links set out in your order, present and working within the published article. “Indexation” means the inclusion of a URL in the index of any third-party search engine or discovery system. The “Network” means the websites we operate from time to time.
2. What the Service Is, and When It Is Complete
The service you purchase is Publication with the Live Link in place. It is delivered in full, and your order is complete, at the moment the Placement goes live and we supply the live URL to you. Nothing beyond this forms part of the service unless we state so in writing in your order.
3. Permanence
“Permanent” refers to Publication. Your article and its Live Link will remain published for as long as the host website remains in operation. If we ever retire or materially restructure a host website, we will use reasonable efforts to relocate active Placements to an equivalent website within the Network, at no charge to you. Permanence refers to our own publication of the article. It does not extend to how any third party, such as a search engine, chooses to treat the Placement.
4. No Indexation, Ranking or SEO Warranty
Indexation, crawling, caching, ranking, traffic and any other treatment of a Placement by search engines, AI systems or any other third-party platform are decided solely by those third parties and are outside our control. We give no warranty, guarantee or representation of any kind regarding Indexation or any search or discovery outcome. A loss of Indexation is not non-delivery, a defect or a breach, and it does not create any right to a refund, credit, replacement, amendment or further work. Index monitoring and replacement are available only under the Index Assurance Programme set out below.
For the avoidance of doubt, this includes algorithm updates, policy changes, manual actions, re-evaluations of published content or links, and any other change in how a third party assesses material, whether it affects a single Placement or many Placements at the same time.
5. Articles, Links and Content
Each Placement is an original article of at least 750 words, written to suit the target website's niche, and may include up to three high-resolution images. We publish original articles only and do not insert links into existing published content. Each article includes one editorial link to a URL you nominate. We may add relevant internal links to our own pages. We do not link to competitors or to unrelated external brands. Additional links are available as a chargeable extra at our then-current rates.
Relevance is your responsibility. Every article must be genuinely relevant to the publication it is placed on. Please check a website's categories before submitting. We may decline an article, or require changes, where it is off topic for the target title. Where content you supplied is not relevant to the publication it was placed on, any subsequent treatment of it by a third party, including loss of Indexation, is not covered by us and does not qualify for a replacement under the Index Assurance Programme.
6. Content After Publication
We are under no obligation to update, refresh, amend, reformat or otherwise change any article after Publication. If you would like a post-publication amendment, we can carry this out as a separately chargeable service at our then-current rates, subject to editorial approval.
7. Payment
Orders are invoiced by Teksyte Ltd using a secure Xero payment link. We accept PayPal and bank transfer. We work on a pre-payment basis: publication begins only once payment has been received and confirmed. Prices are fixed and are the same for every client.
8. VAT
For UK clients, VAT is charged at the prevailing rate, currently 20%. For EU business clients who supply a valid VAT number, VAT is handled under the reverse charge. Unless stated otherwise, prices are quoted exclusive of VAT. Our VAT registration number is GB518199661.
9. Goodwill Without Precedent
Any remediation, refresh or other work we choose to carry out beyond the scope of these terms is done entirely at our discretion, as a gesture of goodwill. Such work does not change these terms, creates no obligation or expectation of similar work in future, and is not to be treated as a course of dealing.
10. Acceptance and Claims Window
Please tell us about any issue with delivery, for example an incorrect link, anchor or URL, within fourteen (14) days of us supplying the live URL. After that period the Placement is treated as accepted and delivered in full.
11. Refunds
Because the service is delivered in full on Publication, no refunds or credits are available once a Placement has gone live, except where the Placement was not published at all. A loss of Indexation, a change in how a third party treats a Placement, or a change in your own requirements do not qualify for a refund or credit.
12. Our Liability
Our total liability to you in connection with any Placement, whether in contract, tort (including negligence) or otherwise, is limited to the fees you paid for that Placement. Nothing in these terms limits any liability that cannot be limited under the law of England and Wales.
13. Editorial Discretion and Content Categories
All content is published at our editorial discretion. We may decline an article, or ask for it to be amended, and we may treat certain content categories as restricted, subject to a surcharge, or limited to particular websites within the Network. Accepting an article in one category or on one website does not oblige us to accept similar content in future.
14. Entire Agreement; No Implied Terms
Your order and these terms form the entire agreement between us for each Placement. No term, warranty or expectation is implied from trade custom, industry practice, previous dealings, marketing materials or informal communications. Any change to these terms is valid only if we agree it in writing.
15. Transparency and Advertising Disclosure
Every Placement is published as sponsored editorial content and is clearly identified as advertising or advertorial, in line with UK advertising standards, including the guidance of the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP). We publish transparently, we do not sell or guarantee search engine rankings, and we operate in accordance with UK law, including UK GDPR and applicable tax rules. Our service is the publication of clearly labelled sponsored content with a permanent live link, and nothing beyond that is promised or implied.
16. Governing Law
These terms, and any dispute arising from them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Link Amendment Policy
What we will change after publication, and what we will not.
Once a sponsored article is published it becomes part of the permanent editorial record of the publication it appears on, and we keep it that way deliberately. The narrow exception set out below exists for rare, genuinely exceptional cases, and it is deliberately gated behind evidence we verify ourselves. Readers should be able to trust that an article says today what it said when it was published. That principle is what this policy protects, and it is also what protects the long-term value of your own placement.
1. Published Articles Are Final
We do not replace a link with a link to a different website, and we do not add new links to an article after publication. Both are forms of link insertion, and we do not offer link insertion under any circumstances.
2. The One Amendment We Make
The only change we will make to a published link is a link-target update, and only where both of the following apply:
- your own website has moved, through a rebrand, a domain change or a URL restructure; and
- the original URL now permanently redirects (301) to the new URL.
This corrects a link that would otherwise decay. It is not a change of advertiser and not a change of destination brand.
3. What You Must Provide
- The original order invoice or order reference, proving you purchased the placement.
- The URL of the published article.
- The old link and the new link.
- Evidence that the old URL redirects to the new one.
We verify the redirect ourselves before acting on any request.
4. Who May Request an Amendment
The request must come from the same company that bought the original placement, or from its verified successor.
5. Anchor Text Never Changes
The anchor text stays exactly as published, without exception, including where your brand name itself has changed. The anchor is part of the published editorial copy. Rewriting it to serve a new commercial purpose is link insertion, and we do not do it.
A verified amendment updates the destination of an existing link. Nothing else about the article changes.
6. No Charge, and Turnaround
There is no charge for a verified link-target update. This is not a service we sell. It is a narrow correction we make when the evidence supports it, and the verification above is what controls it.
We complete verified amendments within 5 working days of verification.
7. Presentation Is Unaffected
An amendment never changes how an article is presented or how its links are treated. The article remains sponsored content, and its presentation and link markup stay exactly as they were before the amendment.
8. Requests We Decline
We may decline any request that does not meet the conditions above. Where we decline, we will refer you to this policy and will not enter into further correspondence about it.
9. Promoting a Different Website
You are very welcome to order a new sponsored article. That is the correct route for a different website, a different brand or a new campaign, and it gives the new destination a properly written article of its own rather than a repurposed one.
Link Amendment Questions
Can you swap my link to point at a different website?
No. That is link insertion and we do not offer it. The only change we make is updating a link where your own site has moved and the old URL now 301-redirects to the new one.
My company rebranded and changed domain. Can you update my links?
Yes, provided the old URL permanently redirects (301) to the new one and you can show the original order reference. Send us the article URL, the old link, the new link and the proof of redirect, and we will verify before making any change.
Can you add one more link to an article I already paid for?
No. We do not add links to published articles. If you need another link, the right route is a new sponsored article, which we are happy to quote for.
Can the anchor text be changed at the same time?
No, never. The anchor text is published editorial copy, and changing it to suit a new commercial purpose is link insertion. A verified amendment changes where an existing link points and nothing else.
What if my old URL does not redirect?
Then we cannot make the change. The 301 redirect is what shows it is genuinely the same destination rather than a new one. Put the redirect in place and come back to us.
Index Assurance Programme
An optional annual membership for agency and reseller partners. It is the only route through which we provide ongoing index monitoring and replacement.
What Members Receive
- Ongoing monitoring of your Placements, with a periodic status report.
- A replacement Placement for any monitored Placement that stops being Indexed while your membership is active: a new article of equivalent length and quality, with an equivalent Live Link, on the same or an equivalent-authority website.
- Priority handling of new orders and access to partner pricing.
Conditions
- Available only while your membership is active and paid. Entitlement ends if it lapses.
- The Programme does not, and cannot, guarantee Indexation of any URL, including replacements.
- Replacements are capped per membership year by tier, and do not roll over.
- Covers Placements bought directly from us. Earlier Placements may be enrolled subject to review and an onboarding fee.
- Not covered: Placements altered or removed at your request, content later found to breach editorial policy, links you have modified, and Placements where the content you supplied was not relevant to the host publication.
- Systemic events. The Programme covers isolated losses of Indexation. Where a large number of Placements lose Indexation at the same time because of a third-party algorithm update, policy change or similar event outside our control, replacement entitlement does not apply to that event. If that happens we will tell members promptly and will either extend your membership pro rata at no charge, or let you cancel the remainder for a pro-rata refund. This keeps the Programme solvent and keeps the outcome fair to you.
Membership Tiers
- Partner – up to 25 monitored Placements.
- Agency – up to 75 monitored Placements.
- Network – 150 or more monitored Placements.
Each tier carries an annual fee and a set replacement allowance, confirmed at enrolment.
Straight Answers
The four questions we are asked most.
What does “permanent” mean?
Permanent refers to our publication of your article. It stays live for as long as the host website is in operation, and if we ever retire a website we will make reasonable efforts to move the Placement to an equivalent site at no charge. Permanence covers our own publication. It does not cover how any third party, such as a search engine, later chooses to treat the Placement.
Is indexation guaranteed?
No. Indexation is decided by search engines and other third parties, not by us, and it is outside our control. We make no guarantee about indexation or any search outcome. What we deliver is publication of your article with a permanent live link.
What happens if a Google update affects my placement?
Your article stays published. Search engines change their algorithms and policies regularly, and how they treat any page is their decision, not ours, so a change of that kind is not a defect and does not create a right to a refund or replacement. If a single monitored placement loses indexation, Index Assurance members are covered. If a large number of placements are affected at once by the same update, that sits outside the Programme, and we will either extend your membership at no charge or refund the remainder pro rata, your choice.
What if my article is not relevant to the site it was published on?
Relevance is your responsibility. Every article must genuinely suit the publication it is placed on, and we ask you to check a title's categories before you submit. If you supply content that is off topic, we may decline it or ask for changes. If it is published and a third party later treats it differently, including removing it from an index, that is not covered by us and it does not qualify for a replacement under the Index Assurance Programme.
What happens if an article leaves Google's index?
A loss of indexation is not treated as non-delivery, a defect or a breach, and on its own it does not give rise to a refund, credit or replacement. Ongoing monitoring and replacement of Placements are available only to members of our Index Assurance Programme.
How does Index Assurance membership work?
It is an optional annual membership for our partners. While your membership is active, we monitor your Placements and, if a monitored Placement stops being indexed, we provide a replacement: a new article of equivalent quality carrying an equivalent live link, on the same or an equivalent website within our Network. Replacements are capped by tier and do not themselves guarantee indexation, and cover ends if the membership lapses.
Questions about these terms? We are happy to talk them through.
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